fredo vita

Fredo Vita

Director of Concierge Services

Fredo Vita joins the Rising team with over 14 years of hospitality experience; having worked the last 10 years at well-established concierge desks throughout Beverly Hills, West Hollywood, and LA. His most recent position was at the newly remodeled Hotel Figueroa in DTLA. Fredo was part of the opening team and assisted in creating and overseeing the Guest Experience and Concierge Services team. Fredo is a proud Lion having graduated from Loyola Marymount University with a BA in Communications.

As the Director of Concierge Services for Rising Realty Partners, Fredo’s main duty is to create and manage programming on-site at 1Cal Plaza and virtually for the Rising portfolio. Fredo brings to Rising a vast hospitality background that helps to enhance the experience for tenants and visitors.

Fredo received the coveted “Les Clefs d’Or” or “The Golden keys” in 2010 and is member of the US Chapter. With this accolade he has a vast network throughout Los Angeles and in every major city in the world. The “Les Clefs d’Or” organization prides itself in having thousands of professional hotel lobby concierges in the US and in 43 countries abroad.

As a native Angeleno, Fredo loves to spend time discovering the many hidden secrets of LA and his native San Fernando Valley. He maintains his passion for travel, having visited many continents apart from Asia which he sees as a travel plan in the foreseeable future.