Nasty Gal to Quintuple the Size of Headquarters in Downtown L.A.

By Roger Vincent | LA Times

Fast-growing e-commerce company Nasty Gal will quintuple the size of its headquarters in a historic downtown Los Angeles office complex.

Nasty Gal, which sells women’s clothes and accessories online, has agreed to expand its offices to 50,300 square feet in the PacMutual Building complex near Pershing Square. It will occupy the third and fourth floors of the “Carriage House,” a Beaux Arts-style building that housed a garage, ballroom and dining facility when it was finished in 1926.

The landlord, Rising Realty Partners, bought the PacMutual complex in April. The three connected buildings were built for Pacific Mutual Life Insurance Co. as its headquarters starting at the turn of the 20th century. Previous owners endeavored to rent offices there to traditional white-collar companies, but Rising Realty has set out to also attract creative firms by emphasizing the historic nature of the property.

Nasty Gal’s space will have 18-foot ceilings, exposed brick walls, marble floors and a vintage private elevator that was closed off by previous owners. Nasty Gal, which was founded six years ago, will also occupy part of the “Clock Building.” That building is where Pacific Mutual once kept a large clock and a sign reading, “Time to insure.”

Rising Realty is refurbishing PacMutual and will add a “green wall” vertical landscape feature that will scale the Olive Street side of the six-floor Clock Building, said Christopher Rising, president of Rising Realty.

Terms of the seven-year agreement were not disclosed, but real estate data provider CoStar Group said the landlord is asking for about $2.73 per square foot per month.

“This new space will be a prolific extension of the Nasty Gal brand,” said Carle Pierose of Industry Partners, the building’s leasing agent.