LOS ANGELES, March 4, 2013 – Tender Greens, the fast growing, highly sought after SoCal restaurant concept will be the first of many expected specialty restaurants to participate in the new PacMutual courtyard and restaurant row. Tender Greens is known for serving chef-inspired, farmer’s market sensible dishes at an affordable price, practicing environmental responsibility and creating a communal place where friends meet -- a perfect fit for the new lifestyle environment being created at the PacMutual building on 6th Street, between Grand and Olive.
The restaurant will border a new urban cafe-style courtyard, designed by the architecture firm, Johnson Fain, as part of a larger community oriented plan by building owner Rising Realty Partners (RRP.) Exclusive to this new location will be late-night patio dining with heat lamps and a 3-story “green wall,” vertical landscape feature, to capture the outdoor experience.
“We are thrilled to welcome Tender Greens to our remarkable new alfresco urban dining environment, a place for business and residential communities to gather in Downtown LA,” says Christopher Rising, President and COO of RRP. “We believe that when restaurant goers take to the streets, opting to enjoy the sunshine along with their meals, a whole new dining experience emerges. The Courtyard will have free wifi, and patrons of the restaurants can flow freely between indoor and outdoor seating options.”
“We wanted to open a Tender Greens in Downtown LA for several years but it was challenging finding just the right spot with partners who have a clear vision that is in line with our company’s ethos,” said Tender Greens chef/co-owner Erik Oberholtzer. “It was important to us that the owners are LA locals with a vested interest in the Downtown LA area. The PacMutual Building is an ideal space for Tender Greens and we’re looking forward to being a part of the neighborhood.”
This courtyard and restaurant location is part of the transformation of the historic PacMutual building, which was purchased a year ago by RRP with the promise to build a lifestyle office complex that is reflective of the new downtown Los Angeles. Located alongside the legendary Water Grill, across the street from the Pershing Square Metro station, and home to Downtown’s first ZipCar hub, the PacMutual building has fast become the center of accessible, vibrant urban dining in Los Angeles.
Tender Greens is known for choosing locations where the neighborhoods reflect the lifestyle that Tender Greens promotes – active, healthy and environmentally conscious. They source nearly all their produce from local farmers and nearby Scarborough Farms in Oxnard, CA and serve wine from local boutique wineries. They begin renovations on their 3,000 square foot space in late summer and they plan to be open by the end of 2013. This will be the 13th location for the Southern California restaurant group that was recently named a 2013 Breakout Brand by Nation’s Restaurant News. Follow Tender Greens’ downtown LA opening updates on Twitter @TenderGreens #tgdtla.
RRP was represented by Jim Jacobsen and Carle Pierose of Industry Partners, a leader in creative office leasing in L.A., and Tender Greens was represented by Mark Blancarte and Ruth Jolley of Site Reach, a Newport Beach based restaurant and retail group.
The space between the two restaurants is currently a Verizon store, but will be transformed into the open air courtyard, with landscaping features and market lights, similar to Belden Place in San Francisco. The design is a restoration of a pocket park that used to exist in the old Pacific Mutual Life Insurance Complex, between the twelve story beaux arts building to the West and the four story art deco building to the East.
The historic roots of PacMutual date to the turn of the 19th century, when it was the center of activity in the heart of Downtown. RRP purchased the PacMutual building in April 2012 and has been returning it to its place of prominence as an urban core. RRP introduced the first DTLA ZipCar location, attracted several new creative office tenants and now they are launching a much needed outdoor dining enclave.
“The courtyard we’ve designed reflects the rich history of the PacMutual Building and connects it to the larger community,” says Nelson Rising, Chairman and CEO of RRP. “Downtown Los Angeles is evolving and there is an increasing demand for lifestyle office, with cultural amenities.”
Renderings of the courtyard and “Green Wall” are available upon request.
About Rising Realty Partners:
Rising Realty Partners (RRP) is a full-service real estate platform specializing in creating world-class commercial and industrial properties. Core competencies include land and property acquisition, development and entitlement, repositioning, property management, asset management, and construction management. RRP executives have been creating value for investors in California commercial real estate markets for over four decades by striking the perfect balance between dynamic vision and trusted best practices.
About Tender Greens:
Tender Greens is a privately held company, started in June 2006, which aims to provide sustainable foods to its guests in a relaxed, eco-friendly space. The company continues to expand its environmental business practices and impart a sense of responsibility in the community by leading by example. Tender Greens currently has 9 California restaurants, located in Culver City, Hollywood, Irvine, La Jolla, Pasadena, San Diego, Santa Monica, West Hollywood and Walnut Creek. Additional locations will open in Marina Del Rey, Downtown San Diego and Downtown San Francisco in 2013. www.tendergreens.com