By Kelsi Maree Borland | GlobeSt.com
LOS ANGELES—Rising Realty Partners has joined forces with Enplug to pioneer a digital signage product specially designed for office buildings, GlobeSt.com reports exclusively. The digital signage product uses is an evolution of Enplug’s digital signage software and includes apps and a digital directory. Rising Realty’s PacMutual Campus, a 460,000-square-foot office and retail campus in Downtown Los Angeles, is the first building to implement this technology.
“We were looking for a digital directory board for our PacMutual property which houses a number of tech, retail, fashion and traditional businesses,” Christopher Rising, president and COO of Rising Realty Partners, tells GlobeSt.com. “We couldn’t find anything that was particularly eye-catching or could fit our diverse tenant needs. After hearing about Enplug and their success in retail stores, we reached out to their team of highly creative professionals and engineers. They were able to create a new system that could work in our lobby and other locations throughout PacMutual.”
Since the implementation of the digital signage software, Rising Realty Partner’s PacMutual Building has had an increase in tenant-to-tenant participation and increased retail sales revenues. Specially designed for multi-tenant spaces, the product can do everything from promote events to providing weather forecasts, news updates and tenant directories through a series of apps. “Digital signage, and Enplug in particular, allows us to customize our directory in a quick, efficient, eye-catching way that also helps us maintain brand consistency,” says Rising. “It also provides a unique advertising space and allows our tenants and services to use social media to dispense information to visitors.”
Although this is the first time the Enplug technology has been used for a commercial or office building, it is a perfect fit. “Enplug enhances the ecosystem of a building with cutting edge technology and captures visitor connections, the brand experience,” Jessie Kim, chief strategy officer at Enplug, tells GlobeSt.com. “Enplug's social media apps showcase digital word of mouth and is an opportunity for visitors to promote tenants. The Graphics app facilitates easy communication of events and can turn into a revenue stream to sell advertisements. News and Weather Forecast apps inform as people wait for the elevator. Enplug is a low-maintenance way to enhance tenant and visitor engagement as well as elevate a building's brand in its community.”
This isn’t the first milestone for the PacMutual Campus. Earlier this year, the historic landmark building earned LEED Platinum certification becoming one of the oldest buildings in the city to hold the prestigious green title.